Google Adwords Training Course


Google Adwords (PPC) is usually trialled internally by businesses before they decide to outsource it due to wastage. Whether or not this activity is outsourced or not, it is essential the marketing department understand the fundamentals. Our Google Adwords course covers all of this to give your team an understanding of how to structure a campaign how, how to choose and add the right keywords along with the best match type to apply and how to achieve success with the adverts by drawing in the right user.

Our course for Google Adwords includes the following and it is essential you have an understanding of all of these before you embark on a PPC campaign:


  • Researching, Selecting and Preparing keywords for reporting
  • Analysing keyword traffic & conversion value
  • Learning about Keyword match types in Google Adwords
  • Setting up campaigns, ad groups and utilising extensions
  • Writing effective ad text and using dynamic search ads and display ads
  • Creating and using bidding strategies
  • Setting up ad group and campaign level negative keyword lists
  • Understand cost per click and Adword quality scores and how they are calculated
  • Analysing and amending / proposing recommendations for landing pages
  • Setting up rules, alerts and automatic rules
  • How to monitor and manage PPC campaigns to increase ROI / Spend effectiveness



Course Contents

  • How to set up your AdWords account from scratch
  • The theory behind successful online advertising
  • What keywords are and how to use them to your advantage
  • How to set up conversion tracking and how to track phone calls from your website
  • How to track sales, revenue and form submissions using Google AdWords
  • How to structure your account, campaigns, ad groups and keyword lists for optimal results
  • How to create effective adverts which engage genuine users whilst deterring those who will not convert
  • How to monitor your campaign performance on a regular basis
  • How to spot trouble in your account and what you need to do to fix it
  • The most common mistakes made when setting up a adwords campaign and how to avoid them.

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